In this speakers marketing case study I walk you through the work done with a current private client and discuss that even in a down economy, a speaker can do alot with what they already have (unique message and products), simply by repurposing their content a bit, recreating their brand, and altering the delivery model.

I was reading a very interesting article in Econtent Magazine this week regarding Twitter, and agreed with the author’s conclusion so much I wanted to share the article and my thoughts on it with you.

The primary point made is that Twitter is indeed growing up. Along with it, our recognition of the conversations we have there need to evolve as well. We need to think about what we’re tweeting about and stop with the incessent noise.

When I released my new report last week, I must have struck a nerve. There seems to be some real excitement building over the release of my course “Stepping Stones to Speaking Success” which is targeted to relatively new speakers (or those who are absolute beginners).

I’ve got a confession for you this AM. I’ve been a bit quiet; haven’t posted to the blog much – and there’s a reason.

I take pride in being a mentor to you in all of this “new media” stuff, like online video, social media, podcasting etc. I’ve spent years advancing the cause of product development and distribution for speakers.

I spend most of my work time researching tips for public speaking and my friends who make their living in public speaking. Until recently I did not buy into the idea of a recession, but with the facts becoming clearer about the changing state of the public speaking business, I wanted to share some speaking tips for the “new” economy that we will experience.