As we’ve discussed recently, there are a series of new rules that are dictating how much success you can have with speaker marketing in your business.

Today I want to drill in even more on the opportunity that IS available to YOU if you will learn, understand and adhere to the new rules of speaker marketing.

Many speakers have found this year to be perhaps the most challenging to their success on so many levels and have become clear that what once worked no longer does. There are a series of new rules for speaker training as well as speaker marketing and these rules have forever changed old business models and methods.

In this speakers marketing case study I walk you through the work done with a current private client and discuss that even in a down economy, a speaker can do alot with what they already have (unique message and products), simply by repurposing their content a bit, recreating their brand, and altering the delivery model.

I was reading a very interesting article in Econtent Magazine this week regarding Twitter, and agreed with the author’s conclusion so much I wanted to share the article and my thoughts on it with you.

The primary point made is that Twitter is indeed growing up. Along with it, our recognition of the conversations we have there need to evolve as well. We need to think about what we’re tweeting about and stop with the incessent noise.

When I released my new report last week, I must have struck a nerve. There seems to be some real excitement building over the release of my course “Stepping Stones to Speaking Success” which is targeted to relatively new speakers (or those who are absolute beginners).