Many speakers have found this year to be perhaps the most challenging to their success on so many levels and have become clear that what once worked no longer does. There are a series of new rules for speaker training as well as speaker marketing and these rules have forever changed old business models and methods.

I consider myself fortunate to have had the opportunity to learn many marketing lessons from my mentor, Jim Rohn. During the nearly 3 years that I built seminars for this exceptional man, I sold thousands of seats to his events and hundreds of thousands of dollars of his audio and video products to attendees.

A couple of months ago I posted a video case study on one of my speakers marketing services private clients, George Morse. His site if you did not see it then is CoachMorse.com. Since then I’ve received numerous emails from my readers asking for the results of the speaker’s marketing services we provided to him.

In this speakers marketing case study I walk you through the work done with a current private client and discuss that even in a down economy, a speaker can do alot with what they already have (unique message and products), simply by repurposing their content a bit, recreating their brand, and altering the delivery model.

I was reading a very interesting article in Econtent Magazine this week regarding Twitter, and agreed with the author’s conclusion so much I wanted to share the article and my thoughts on it with you.

The primary point made is that Twitter is indeed growing up. Along with it, our recognition of the conversations we have there need to evolve as well. We need to think about what we’re tweeting about and stop with the incessent noise.