In this speakers marketing case study I walk you through the work done with a current private client and discuss that even in a down economy, a speaker can do alot with what they already have (unique message and products), simply by repurposing their content a bit, recreating their brand, and altering the delivery model.

When I released my new report last week, I must have struck a nerve. There seems to be some real excitement building over the release of my course “Stepping Stones to Speaking Success” which is targeted to relatively new speakers (or those who are absolute beginners).

A number of years ago, Mark Victor Hansen, when asked about the success of best seller Chicken Soup for the Soul said “it’s a business, not a book”. If you make your living in public speaking, the same is true for you. Which I why I’m puzzled to find so much of the public speaking training focused on the speech itself and not the business.