There are at least 10 things to consider when a speaker, author or trainer chooses to move from ordinary to unforgettable in the marketplace. Initially it can be contained to three, those being your message, your market and your marketing. Taking your message to your audience in an unforgettable way. That’s what it means to be an unforgettable speaker.

When you look a bit closer at these three, then it becomes easier to understand what the specific steps are and how to apply them to your speaking business for maximum effect. Let’s look initially at the first one, your message.

Your message must be uniquely yours. Otherwise it would be coming from someone else. This is not news but it is sometimes overlooked. I recall getting a review copy of one persons CD album a few years ago. It was a recording of an 8 hour training conducted for a corporate client. As I listened, I heard this speaker recite, nearly verbatim, the “signature story” of most of the greatest speakers of his generation.

I said “this is plagiarism”, but he disagreed. His view was that if he said it in this training, it was now his material or message. Don’t make a similar mistake. Your message must be you - it was your gift and you were sent here to share it with us. Your stories are given to you to touch lives and who else can do that but you.

In crafting your presentation, use solid fundamentals and basics. Make an point and tell a story to support your point. Or tell a story to make a point. Do this over and over and you’ll have a solid message that will touch people and draw them to you.

In future weeks we will cover matching up your message with the right market and then get down to business in marketing your message. Take time to subscribe to this site so that you don’t miss anything. It could be the only thing you need to become unforgettable.