Every speaker that I’ve ever met, spoken with or consulted for wants to create great, memorable content that is so well received that it “goes viral”.

I was planning to talk more about this subject in future posts as we move further into the series of “new rules”, but today I received a link to a beautiful piece of video that you absolutely must see.

I consider myself fortunate to have had the opportunity to learn many marketing lessons from my mentor, Jim Rohn. During the nearly 3 years that I built seminars for this exceptional man, I sold thousands of seats to his events and hundreds of thousands of dollars of his audio and video products to attendees.

In this speakers marketing case study I walk you through the work done with a current private client and discuss that even in a down economy, a speaker can do alot with what they already have (unique message and products), simply by repurposing their content a bit, recreating their brand, and altering the delivery model.

I was reading a very interesting article in Econtent Magazine this week regarding Twitter, and agreed with the author’s conclusion so much I wanted to share the article and my thoughts on it with you.

The primary point made is that Twitter is indeed growing up. Along with it, our recognition of the conversations we have there need to evolve as well. We need to think about what we’re tweeting about and stop with the incessent noise.

When I released my new report last week, I must have struck a nerve. There seems to be some real excitement building over the release of my course “Stepping Stones to Speaking Success” which is targeted to relatively new speakers (or those who are absolute beginners).