As we’ve discussed recently, there are a series of new rules that are dictating how much success you can have with speaker marketing in your business.

Today I want to drill in even more on the opportunity that IS available to YOU if you will learn, understand and adhere to the new rules of speaker marketing.

I recently published a new report which sums up my view of the last 2 years of the public speaking business by concluding that “Public Speaking (*as you know it) Is Dead!”

If you would like a free copy of the report, you’ll find a link to it here on the main page of the Unforgettable Speakers.com site.

When I released my new report last week, I must have struck a nerve. There seems to be some real excitement building over the release of my course “Stepping Stones to Speaking Success” which is targeted to relatively new speakers (or those who are absolute beginners).

To follow is an article I wrote in 2000, while still living in San Diego. As I read through it, I realized that this might be useful to anyone who is a regular visitor to Unforgettable Speakers. Please take a moment to comment if you like it, agree or even if you disagree…

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There are at least 10 things to consider when a speaker, author or trainer chooses to move from ordinary to unforgettable in the marketplace. Initially it can be contained to three, those being your message, your market and your marketing. Taking your message to your audience in an unforgettable way. That’s what it means to be an unforgettable speaker.