As I begin doing some research for the upcoming weekly teleseminar series, I’ve been reviewing some of the keywords that people interested in public speaking search for. Persuasive speech is one of the most searched terms, but when you go into Google to see what people might be looking for, my alarm bells go off immediately.

When you go into the top site listing, there’s actually a page designed to help you choose a persuasive speech topic. I can barely think of a more stupid idea, if you’re a public speaker.  Why? Because if I give you a topic, and you have no knowledge or passion on that topic, your presentation will not be worth listening to. (Code for – it’s gonna suck!)

I mean, this was fine when we were only in Toastmasters; when an assigned table topic was great practice. But if you are wanting to be paid a handsome income as a top public speaker, the only kind of persuasive topic you should be choosing to speak on is something you know about.

How to Choose Persuasive Speech Topics

In my opinion (FWIW), your persuasive speech topic should involve one of these three things.

1) Something you are passionate about
2) Something you know alot about
3) Something you do better than anyone else you know

If your topic does not fit into one of those 3 categories, than you are faking it. My students know that I will reposition them based on their answer to that question. If they insist on speaking on a topic that they are not knowledgeable or passionate about, I won’t work with them.

You see, these are challenging times for public speakers, with the economy being the mess that it is. You’ve read my thoughts on that before in other posts, so I won’t bore you with them here. But here’s my point. Now is a terrible time to be positioned as a speaker. Because there are not as many clients with budget to spend on speakers as before.

But people, all over the world, need expert advice. (emphasis on expert) Position yourself as the top expert in the world on your niche topic and your income problems are solved. If you need help with this consider investing in my new public speaking course, called “Passive Income Avalanche”, which will be released on or before 3/12. (details forthcoming)

But what I said earlier about trying to give a persuasive speech on a topic you’re not passionate about is only my opinion. I’m interested in yours. Please leave a comment below.

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  1. In the Public Speaking Business, How Important is Passion?
  2. Public Speaking; It’s a Business, not a Speech
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  4. Speakers Marketing Questions (and some answers)
  5. Speakers Marketing Case Study

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