To Tweet or Not to Tweet?
Twitter… to so many its become an addiction, an obsession even. To others, its nothing more and nothin less than a fad. Of course, many of those people are waiting for their dial-up phone service to connect.
But what about you? In the social media world, do you tweet or have you chosen not to tweet? Is it your favorite social networking site or something else? If you tweet, how often do you use it? Does it have a real purpose or are you still trying to figure it all out? Do you have a strategy or do you literally answer the question “what are you doing now?” by telling me about where you ate lunch and what was on your sandwich?
Here’s a tip that I’ve bought into from UnMarketing Expert Scott Stratten, “if you believe that business is built on relationships, then make building them (relationships) your business.”
Now let me be clear – its not recently (a fad) that I bought into the idea of building business through relationship. It’s been my method of operation for over 10 years. It truly is a way of life for me. If you read my blog, you may have lost count of the times I’ve said “people do business with people they like and trust.”
But what does that have to do with my use of Twitter? Everything…
You see the real purpose of Twitter is to ENGAGE people in relationships. When all of those tweets go floating by, look for ones written by people you know. Or by people you want to know. When you see a tweet that you like or relate to reply to it or send a direct message to the person who posted it. Try to engage them in a dialog.You may even want to “retweet” that post, by adding RT in front of their twitter user name and the post.
It looks like this: RT @scottdennison use twitter to build friendships that grow into business relationships
It’s possible that by doing these simple things you can build relationships with people you always wanted to meet. If they like and trust you, maybe they even decide to do business with you.
When I study people who are reporting great success in building their online business through social media, and Twitter is one of their preferred tools and you study their profiles, I’ve noticed that they:
a) invest time nearly every day (20-30 min is often enough time)
b) the majority of their tweets are about others – they are engaging in conversations.
c) they rarely if ever promote their own stuff
d) they NEVER use Twitter to promote affiliate offers
Carrie Wilkerson, aka: The Barefoot Executive, says that “through Twitter and the relationships she has built, her product sales are exploding, her speaking calendar is packed, etc”. Watch her for 1 hour on one day and you’ll see why.
So, how well do you do with this check list? What’s the one thing you can take away from this post and do immediately? Write to me and let’s talk about it!
Related posts:
- Twitter – All Grown Up
- 5 Marketing Lessons I Learned Working For Jim Rohn
- Social Media Marketing – my thoughts on Facebook
- Social Media for Speakers
- Viral Content Creation (a must see video)
Tagged with: Building Business • Building Relationships • Business People • Business Relationship • Business Relationships • passive income strategies • public speakers marketing • public speaking business • public speaking tips • Social Media • Social Networking Site • Tweet • Tweets • Twitter • Twitter Strategies
Filed under: Social Media • Speakers Marketing
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I appreciate the priceless training you have to offer here.